So you want to build an app
Delivering fast and efficient customer service is becoming an increasingly harder benchmark to meet. When your business is built on relationships the problem becomes even more complex. How do you retain that critical human contact but still offer the convenience of online?
Self-service is usually a good place to start. You can offer the basics to clients for convenience, but still require direct contact when more complex requirements come up. Many businesses reach this point, and look to building an app.
If this is you, then read on.
The app vs the mobile website
The key thing to understand here is: even though clients may be asking for an app, this isn’t necessarily what they’re really after. Most of the time what they’re really saying is “Can I just do this on my mobile?”
And here lies the really pointy end of this discussion. Should you really be building an app, or can you get away with a mobile site? Thanks to advances in technologies, developers these days are able to build mobile websites that look and feel just like an app – and sometimes even behave like one.
Building a mobile site has a number of advantages over an app:
When you should actually build an app
Of course, there remain some advantages to apps. The key ones are:
If any of these apply to you, then investing in an app may be the way to go. If you're still not sure, build the business case for both and see where the value really lies for your business.
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